Contemporary Concept of Web Based Integrated Marketing Information System
نویسنده
چکیده
The article presents a new concept in integrated marketing information system. The concept is conformable to the possibilities of some new information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the information system on the Internet and Web. We also show the process of integration and the information technologies needed for its realisation. We finally examine the components of the Marketing Information System.
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